You may have noticed on magazine advertisements, or business cards and product labels, in fact in many places, a small square printed object like the one to the right. The object is a Quick Response or QR code. They are used to take a piece of information from a transitory media and put it in to your cell phone. They have been in use for years in Japan and Asia and are showing up all over the place in the US.
While they sort of look like a bar code they are much more useful. They can store (and digitally present) much more data, including URL links, Geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
QR Codes