About True Blue Web Site Builder

TrueBlue Web Property Development is based in Santa Fe New Mexico and performs website development, website design and internet marketing projects in Santa Fe, Albuquerque and New Mexico. We have over 30 years of software development experience across all software and IT disciplines, in web design and deployment as well as application development and deployment. But think of us as "right brained"/creative geeks. We bring business and personal empathy to our business relationship as well as technical skills. We help and advise, not command or order.

Our name TrueBlue comes from Australian vernacular to mean "Loyal and unwavering in one's opinions or support for a cause." The phrase goes back even further. 'True blue' is supposed to derive from the blue cloth that was made at Coventry, England in the late middle ages. The town's dyers had a reputation for producing material that didn't fade with washing, i.e. it remained 'fast' or 'true.'

We include the word "Property" in our trading name to emphasize our commitment to growing what is one of YOUR key business assets; your business' Internet Presence.

The Celtic Triquetra included in our banner symbolizes life, death, and rebirth and the three forces of nature: earth, air, and water.

Why "Web Property?" Your Internet Presence is as important an asset of your business as any others. We help you develop and protect that asset.